Tata Motors' Acquisition of Jaguar and Land Rover
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Case Details:
Case Code : BSTR313
Case Length : 18 Pages
Period : 2007-2008
Pub Date : 2009
Teaching Note : Available
Organization :
Tata Motors, Jaguar, Land Rover, and Ford Motors
Industry :
Automobiles
Countries : India/UK/US
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Acquisition of British Icons Contd...
Forming a part of the purchase consideration were JLR's
manufacturing plants, two advanced design centers in the UK10, national sales
companies spanning across the world, and also licenses of all necessary
intellectual property rights. Tata Motors had several major international acquisitions to its credit. It had
acquired Tetley, South Korea-based Daewoo's commercial vehicle unit, and
Anglo-Dutch Steel maker Corus (Refer to Exhibit I for the details of the group's
international acquisitions). Tata Motors' long-term strategy included
consolidating its position in the domestic Indian market and expanding its
international footprint by leveraging on in-house capabilities and products and
also through acquisitions and strategic collaborations.
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Analysts were of the view that the acquisition of JLR, which
had a global presence and a repertoire of well established brands, would help
Tata Motors become one of the major players in the global automobile industry.
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On acquiring JLR, Ratan Tata, Chairman, Tata Group,
said, "We are very pleased at the prospect of Jaguar and Land Rover
being a significant part of our automotive business. We have enormous
respect for the two brands and will endeavor to preserve and build on
their heritage and competitiveness, keeping their identities intact. We
aim to support their growth, while holding true to our principles of
allowing the management and employees to bring their experience and
expertise to bear on the growth of the business."11 Ford had bought Jaguar for US$ 2.5 billion in 1989 and Land Rover for US$ 2.7 billion in 2000. However, over the years, the company found that it was failing to derive the desired benefits from these acquisitions... |
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